In our lives we let some uncomfortable situations drag due to lack of time, patience, or simply because they are not a great hindrance. But when the problem manifests itself in our own body, complacency is practically non-existent, because nothing defines our well-being better than our health...
In our lives we let some uncomfortable situations drag due to lack of time, patience, or simply because they are not a great hindrance. But when the problem manifests itself in our own body, complacency is practically non-existent, because nothing defines our well-being better than our health.
Liliana Souto, owner of LS Medicall, in Rua Comandante Rocha e Cunha, no. 72, recognizes this reality better than anyone else. Her previous professional experience as a healthcare product saleswoman has given her fourteen years of insight into the pressing needs of people in nursing homes, social centers, hospitals or simply with health problems. During this period she was able to reconcile professional efficiency with the human component, which was often forgotten in her field and, therefore, established lasting relationships with her clients.
This spontaneously generated dynamic prompted her to start her own business in Aveiro, the All Medical, on November 2, 2009, while still working as a commercial. The store, which opened at Senhor dos Aflitos Street, quickly became small for its volume of business, and Liliana decided to move to a new location, right next door, where New Image real estate agency had been. In 2013, the success of her activity led her to leave the company where she worked and dedicate herself exclusively to All Medical.
This new phase was accompanied by a change of name - to LS Medicall - and later, by a migration to the place where the store is currently located. Both changes were suggestions of Nuno Guerra, Liliana’s husband, who advised her to look for a space that could better reflect the quality of the brand, as well as a more adequate image. It was a fearful leap for Liliana, but the results were immediately visible. The new store now enjoyed better lighting and a larger space, after the reconstruction of no. 72, which was empty and in poor condition. The brand opened two more stores in Águeda and Oliveira de Azeméis.
According to Liliana, the brand's assets are based on a variety of solutions (hospital equipment, orthopedics, mobility, positioning, furniture, diagnostic equipment, podiatry, footwear, prevention, first aid) in quality equipment, reliable suppliers and the seriousness with which she faces her activity. In her own words: 'If someone shows up with a damaged wheelchair, I have to immediately find a solution!' They have representations of excellent brands, such as Seni in incontinence material, whose exclusivity is assured for the district of Aveiro and JMS for hospital furniture. Despite her entrepreneurial spirit, Liliana did not create the house all by herself. She’s supported by a team of highly competent and dedicated professionals, with training in the specific areas of the material marketed in the store, such as orthoprosthesis.
This is LS Medicall, a business that has prospered thanks to the excellent professional and human relationships that Liliana has developed, always based on transparency and customer concern. The work never slows down, either by the attendance at fairs for the company to remain at the forefront of the technical solutions, or by the clients who are always attended with the greatest urgency. But do not worry, at LS Medicall, there is always a little time for you.
Mon. to Fri. 09:00 to 12:30 and 14:00 to 19:00 Sat. 09:00 to 13:00 Sun. Closed
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